Skincare isn’t just vanity — it’s self-respect.
We started Good Alchemy because we couldn’t find everything we loved in a product or a brand. So we created it. Our formulas combine our favorite clinically backed ingredients with grounding botanicals in fewer steps, not more, and with greater impact.
Our brand champions a quiet, confident knowing that when you show up for yourself through consistent and simple acts of self-care, life begins to align in your favor. It empowers you to embrace the version you’re becoming every time you step out into the world. When you know, you show up differently and everything around you begins to change.
And it starts at the bathroom sink, where the alchemy of everyday skincare becomes transformative inside and out.
Formulated with 50+ years of combined expertise from PhD and holistic cosmetic chemists. We’re vegan, cruelty-free, and eco-friendly because giving a damn doesn’t stop at skin.
Becoming looks good on you.
Andrew
Founder & CEO
Most products left us choosing between too many steps or not enough results. So we built a serum–lotion hybrid that ignites the day and owns the night.
Packed with effective ratios of 12 clinically-backed actives, hydrators and powerhouse botanicals at a full 22% active concentration (most products use just 5–10%), this multifunctional treatment brightens, hydrates, evens tone, smooths, helps fade the look of dark spots, supports firmer-looking skin, and improves visible signs of aging, all in one lightweight, fast-absorbing, non-irritating step.
It works steadily, not harshly – think of it as a daily skincare supplement that restores the past and protects the future as you step into who you’re becoming. With consistency, the results are cumulative and transformational – just like you.
Niacinamide, Vitamin C, and Alpha-Arbutin target discoloration through triple synergy: reducing redness and regulating oil, inhibiting tyrosinase (the enzyme responsible for excess pigment), and accelerating cell turnover while shielding against oxidative stress.
Hyaluronic Acid, Desert Date (Roxburghii) Seed Oil, and Squalane power a breathable hydration trio that pulls in moisture from the environment and locks it in with a fast-absorbing, lightweight finish – using smaller, more penetrable molecules that plump without heaviness or residue.
Squalane and Desert Date (Roxburghii) Seed Oil form a barrier-supporting duo that replenishes moisture, restores softness, and delivers a smooth, protective finish without clogging pores. Rich in linoleic acid, Desert Date Oil helps support balance, reduce Transepidermal water loss, and keep the skin’s barrier feeling strong and resilient.
Aloe and Vitamin B5 deliver dermal grounding that calms irritation, soothes sensitivity, and supports the skin’s natural repair process — keeping it refreshed, balanced, and at ease.
Vitamin C and Vitamin E create a daily antioxidant defense system that helps shield skin from UV exposure, blue light, and environmental pollution — supporting smoother, brighter, and more resilient skin with consistent use.
Bakuchiol, Peptides, and Vitamin C future proof your face by visibly firming, smoothing, and preserving skin-tegrity – through a plant-based retinol alternative, collagen synthesis from three targeted peptides, and gentle cell renewal with a highly stabilized, non-irritating form of Vitamin C.
Niacinamide and Bakuchiol work together to regulate oil, calm visible inflammation, and support clearer-looking skin — while Vitamin C and Arbutin help fade the look of post-blemish marks for a smoother, more even complexion.
Apply 1-2 pumps to clean skin once daily. If AM, follow with SPF. For external use only. Avoid contact with eyes. If irritation occurs, discontinue use. Perform a patch test before first use. Store in a cool, dry place away from direct sunlight.
Aqua (Water), Cetearyl Olivate (and) Sorbitan Olivate, Niacinamide, Balanites Roxburghii Seed Oil, Palmitoyl Oligopeptide (and) Palmitoyl Tetrapeptide-7, Propanediol, Sodium Ascorbyl Phosphate, Aloe Barbadensis Leaf Juice, Arbutin, Squalane, C12-15 Alkyl Benzoate, Phenoxyethanol (and) Ethylhexylglycerin, Bakuchiol, Tocopherol, Sodium Hyaluronate, Disodium EDTA, Citric Acid, Cupressus Sempervirens Leaf Oil
No parabens, phthalates, sulfates, or PEGs. Stability tested.
Confidence without disguise.
Giving a damn doesn’t stop at skin.
Deep breaths. Clear pores. Safe for sensitive skin.
Past. Present. Future.
Pro-future. Pro-you.
